New energy car: stepping on the U.S. economic recovery "accelerator"

At the Detroit auto show in January this year, Dan Ackerson, CEO of General Motors of the US, made a high-profile announcement and hoped that General Motors could develop a pure electric vehicle so that the company could own a Chevrolet Volenda hybrid. More energy-saving concept cars.

Just 9 months later, on October 14th, General Motors made Akerson's commitment appear to be within reach. The company announced that it will open a pure-electric Chevrolet Spake concept car in 2013; Month, General Motors also "swiftly sneaked out" the launch of Volenda's Cadillac brand product ELR...

With the US economy on the brink of recession again, the US auto industry is relying on the theme of its new energy industry to assume the important task of supporting the US economic recovery at present and in the future, and laying a solid foundation for the nation’s economy in the midst of a revival of an industry. The road to recovery.

Although the US automobile giant frequently "hyun" new products took only nine months to convert Akerson's expectations into a new product sales arrangement, GM could not put pure electric Chevrolet Spare into the market until 2013. . However, this does not mean that the company will be quiet during the development of new products. Next year, General Motors gasoline-powered Chevrolet Sparks will enter the market early.

U.S. media pointed out that in the 2011 Chevron brand centennial celebration, the new energy vehicles that were put into the market in 2013 were highlighted, not the traditional power products that were sold earlier. “This shows that Akerson’s vision is: GM has grown into a technological leader in the industry through new EVs; however, although building electric vehicles will help Akerson get closer to the goal, "but this move has also had a huge impact in the US automotive market, especially attracting competitors to follow suit." .

Just as General Motors announced the sale of pure electric vehicles in 2013, at the same time, another "giant" of the US auto industry has also launched the company's first pure electric vehicle relying on its Ford Focus series. However, Ford's new product has a lot of room for improvement. "Obviously it does not represent the future of new energy vehicles."

From a global industry perspective, although the US car “giant” has relied on the support of the U.S. federal government to get rid of the embarrassing situation since 2009, it has been catching up with the new energy vehicles that dominated Japanese cars in the past, but it has only made the industry evolve. For the "Warring States Period", which is a group of people who stand side by side, to compete with Japanese competitors, "it still takes five to ten years."

It will take time for government procurement to help catch up. This, on the contrary, has made the goal of “provision of 1 million new energy vehicles on the road to the United States by 2015” proposed by President Obama become even more ambitious. However, with the lead role of the U.S. federal government in replacing all-new energy vehicles, the total number of U.S. new energy vehicles surpassing the one million mark is by no means a “triumph.”

On March 30 this year, Obama announced that starting in 2015, the U.S. federal government will only purchase new energy vehicles as government vehicles. At present, the federal government of the United States uses about 600,000 vehicles; of these, approximately 23,000 (35,000) federal non-military vehicles purchased by the U.S. General Administration Administration can use alternative fuels for 22,000 vehicles.

At the same time, Obama also announced a new fuel economy standard on July 29, requiring that the fuel economy of the vehicle will be raised to 4.35 litres per 100 kilometers before the US Environmental Protection Agency by 2025. This is equivalent to requiring that the fuel efficiency of the Ford T models be more than doubled, which is enough to objectively push the new energy vehicles to open faster.

In fact, as early as in 2005 and 2008, the US federal government successively introduced consumption incentives for hybrid vehicles and plug-in hybrid electric vehicles. In 2008, the global financial crisis objectively strengthened the government's efforts to promote the rapid development of new energy vehicles. On the eve of the White House on January 19, 2009, Obama announced plans to use 4 billion U.S. dollars of federal government funds to support car companies. Promoting sales of new energy vehicles; in August, he announced that he will allocate US$2.4 billion in subsidies to research and develop new energy vehicles and related batteries; during the period from June to September, Obama has appointed the Automotive Industry Working Group and the “Automobile Tsar” to order The car "giant" has emerged from the burden and regained its new life.

Driven by significant effects on related industries For the US government’s move to promote the development of new energy vehicles, Li Xianjun, director of the Automotive Development Research Center of Tsinghua University, said in an interview with a China Securities Journal reporter that he had taken the lead in “leading the U.S. economy to recovery”. In the case of the Obama of the mission, although the tight state of the federal finances does not allow him to honor the “15 billion US$100 billion” investment commitment, he can emphasize the short-term support position at the beginning of his term of office, which shows that he attaches great importance to new energy vehicles. Deep.

It seems that new energy vehicles have indeed shown great potential to support the U.S. economy out of the mud: many related industries have been inspired by the rapid development of U.S. new energy vehicles.

The auto parts industry is the first to be a beneficiary. Autozone, which sells its spare parts as its main business, has maintained the momentum of a strong downturn against the outbreak of the Great Earthquake in Japan in the context of the overall slump in the US automotive industry in recent years.

Other related industries can also be driven. On October 2, General Electric of the United States announced that it will develop on-board batteries to meet the growing demand of electric vehicle users. Although this plan is still in the "brainstorming" phase, if it is formed, it will surely enable the company to fully boost its core and non-core business areas from battery equipment production to financial services. More importantly, General Electric also plans to select new energy automobile manufacturers in the US market to form an industrial alliance. This will undoubtedly promote the development of new energy vehicles and form a virtuous circle between all sectors of the industry.

Relieving the high unemployment rate and setting aside the vision of the industry, as the only industry outside the financial industry and real estate industry that has received targeted support from the US Federal Government, the automobile industry has also gradually resisted the “double-dip recession” in the context of the rapid development of new energy vehicles. "We exert a positive influence on our efforts. The Fed's Beige Book released in late October emphasized that the automobile and tourism industries are currently the two main industries driving the growth of U.S. consumption.

In addition, the nationwide automotive industry driven by new energy vehicles may even be expected to ease the current high unemployment rate in the United States. According to an agreement reached in September between the "Big Three" of American cars and the American Automobile Workers Federation, the "Big Three" will ensure that 13.3 billion U.S. dollars of capital will be landed in the U.S. market, which will help create or protect 20,500 jobs. , and the employment space it brings to related industries is even more difficult to assess.

In view of the above situation, Obama had predicted that as early as last year, the rescue of the automobile industry will help to save the U.S. employment. However, due to the persistence of internal and external risks in the U.S. economy, the supporting effect of the recovery caused by the rapid development of new energy vehicles will hardly be fully reflected in the US real economy before the US presidential election next year. For Obama, who had already hoped for a new energy vehicle before the White House, if he ultimately failed to re-elected because of economic achievements, it must be said that it was a grievous regret in his political career.

Americans always like to promote the United States as a "country built on wheels," and now they really need new energy vehicles to lead them to the fast track of economic recovery.

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